We would suggest that right now Markets are underestimating the impact of April 2 US Reciprocal Tariffs – aka Liberation Day monikered by the President.There is consistent and constant chatter around what is being referred to as The Dirty 15. This is the 15 countries the president suggests has been taking advantage of the United States of America for too long. The original thinking was The Dirty 15 for those countries with the highest levels of tariffs or some form of taxation system against US goods. However, there is also growing evidence that actually The Dirty 15 are the 15 nations that have the largest trade relations with the US.That is an entirely different thought process because those 15 countries include players like Japan, South Korea, Germany, France, the UK, Canada, Mexico and of course, Australia. Therefore, the underestimation of the impact from reciprocal tariffs could be far-reaching and much more destabilising than currently pricing.From a trading perspective, the most interesting moves in the interim appear to be commodities. Because the scale and execution of US’s reciprocal tariffs will be a critical driver of commodity prices over the coming quarter and into 2025.Based on repeated signals from President Trump and his administration, reinforced by recent remarks from US Commerce Secretary Howard Lutnick. Lutnick has indicated that headline tariffs of 15-30% could be announced on April 2, with “baseline” reciprocal tariffs likely to fall in the 15-20% range—effectively broad-based tariffs.The risk here is huge: economic downturn, possibilities of hyperinflation, the escalation of further trade tensions, goods and services bottlenecks and the loss of globalisation.This immediately brings gold to the fore because, clearly risk environment of this scale would likely mean that instead of flowing to the US dollar which would normally be the case the trade of last resort is to the inert metal.The other factor that we need to look at here is the actual end goal of the president? The answer is clearly lower oil prices—potentially through domestic oil subsidies or tax cuts—to offset inflationary pressures from tariffs and to force lower interest rates.‘Balancing the Budget’Secretary Lutnick has specified that the tariffs are expected to generate $700 billion in revenue, which therefore implies an incremental 15-20% increase in weighted-average tariffs. We can’t write off the possibility that the initial announcement may set tariffs at even higher levels to allow room for negotiation, take the recently announced 25% tariffs on the auto industry. From an Australian perspective, White House aide Peter Navarro has confirmed that each trading partner will be assigned a single tariff rate. Navarro is a noted China hawk and links Australia’s trade with China as a major reason Australia should be heavily penalised.Trump has consistently advocated for tariffs since the 1980s, and his administration has signalled that reciprocal tariffs are the baseline, citing foreign VAT and GST regimes as justification. This suggests that at least a significant portion of these tariffs may be non-negotiable. Again, this highlights why markets may have underestimated just how big an impact ‘liberation day’ could have.Now, the administration acknowledges that tariffs may cause “a little disturbance” (irony much?) and that a “period of transition” may be needed. The broader strategy appears to involve deficit reduction, followed by redistributing tariff revenue through tax cuts for households earning under $150K, as reported by the likes of Reuters on March 13.The White House has also emphasised a focus on Main Street over Wall Street, which we have highlighted previously – Trump has made next to no mention of markets in his second term. Compared to his first, where it was basically a benchmark for him.All this suggests that some downside risk in financial markets may be tolerated to advance broader economic objectives.Caveat! - a policy reversal remains possible in 2H’25, particularly if tariffs are implemented at scale and prove highly disruptive and the US consumer seizes up. Which is likely considering the players most impacted by tariffs are end users.The possible trades:With all things remaining equal, there is a bullish outlook for gold over the next three months, alongside a bearish outlook on oil over the next three to six months.Gold continues to punch to new highs, and its upward trajectory has yet to be truly tested. Having now surpassed $3,000/oz, as a reaction to the economic impact of tariffs. Further upside is expected to drive prices to $3,200/oz over the next three months on the fallout from the April 2 tariffs to come.What is also critical here is that gold investment demand remains well above the critical 70% of mine supply threshold for the ninth consecutive quarter. Historically, when investment demand exceeds this level, prices tend to rise as jewellery consumption declines and scrap supply increases.On the flip side, Brent crude prices are forecasted to decline to $60-65 per barrel 2H’25 (-15-20%). The broader price range for 2025 is expected to shift down to $60-75 per barrel, compared to the $70-90 per barrel range seen over the past three years.Now there is a caveat here: the weak oil fundamentals for 2025 are now widely known, and the physical surplus has yet to materialise – this is the risk to the bearish outlook and never write off OPEC looking to cut supply to counter the price falls.
金融アセット価格を支配する4大トレンド構造
-
Google Cloud 受注残(バックログ)の現金化スピード: 前四半期において、Google Cloud部門の長期契約済み確定受注残高(バックログ)は4,600億ドルを突破し、セクター売上高は前年同期比で63%増という非線形な急膨張を記録した。現在のプロのデスクが凝視しているのは、この巨額のバックログが、実際の四半期売上高(認識された確定収益)へとどれだけ淀みないスピードで綺麗に転換(コンバージョン)できているかという点である。
注目シグナル:クラウド部門の純売上成長率、および受注残の収益換算効率 -
コア検索事業 & YouTube広告の実需耐久力: アルファベットの収益基盤の最大の実弾(現金の盾)は、依然としてデジタル広告事業に依存している。特筆すべきは、大口顧客による検索広告予算の30%以上が、すでに「Performance Max」をはじめとするAI駆動型全自動最適化キャンペーンへとシステミックに移行している点であり、リサーチの利幅を支える柱となっています。
マージン追跡:検索広告のクリック単価(CPC)、インプレッション総量の推移、およびAI広告の導入浸透度 -
インフラCAPEXの暴走と利益マージンの軌道: 最先端AI処理能力の大規模拡充に伴う巨額のインフラストラクチャ設備投資は、反転として全社的なフリーキャッシュフロー(FCF)の流出圧力を高めている。株式市場が経営陣に要求しているのは、この巨額の投下資本が、単なる思惑を超えて測定可能な売上高の急増(高いROI)として回収できているかという冷徹な証明である。
リスク管理:実質フリーキャッシュフロー利回り、および総売上高に対する設備投資(CAPEX)比率 -
米司法省(DOJ)による反トラスト法(独占禁止法)訴訟の進捗: 司法省は、デフォルトの検索エンジン枠(配信契約)の独占を巡る是正措置(レメディ)の執行要求を強めています。このリーガルリスクのしこりに対し、経営陣がカンファレンスコールで示す実装シナリオや、さらなる法的防衛ラインに関する発言のトーンは、中長期の成長バリュエーションの前提条件(割引率)を大きく左右します。
法的リスク:DOJの訴訟進捗、および是正措置の損益への影響に関する経営陣のコメント
予測EPSが「2.88ドル」を超過 | クラウド収益換算が想定外に急加速
Google Cloudの売上成長率が、市場のコンセンサス上限を大幅に突破。AIネイティブな競合検索エンジンによるシェア浸食懸念を跳ね返し、コア広告の実需が完璧な底堅さを死守。さらに「Waymo(自動運転)」の商用マネタイズに関する強固なポジティブデータが上乗せされる上昇シナリオです。
【想定される市場のリアクション】時間外取引からショートスクイーズ(踏み上げ)を誘発し、累積していた売り建玉の買い戻しを巻き込んでハイテク株全体のセンチメントを強気に牽引。予測EPSが「2.87ドル 〜 2.88ドル」の範囲内 | クラウド & 広告事業がともに巡航速度を維持
各種の操業KPIが、ほぼ市場コンセンサス通りのインラインで着地。クラウド売上は堅調を維持するものの予測モデルを突き抜けるほどの爆発力はなく、検索広告も従来トレンドの範囲内。設備投資ガイダンスにも大きな変更は見られないシナリオです。
【想定される市場のリアクション】材料の織り込み完了とみなされ、初動株価は開値のレンジ内での小幅な揉み合いに終始。市場の関心は即座に1週間後に控えるマイクロソフトの決算カードへと移行。予測EPSが「2.87ドル」を割り込み | キャペックスの過剰暴走 & 広告実需の失速
インフラ構築キャペックスが事前のガイダンス防衛線を越えてオーバーシュートし、将来の収益見通しを引き上げることなくフリーキャッシュフロー(FCF)を圧迫。AI代替検索の台頭による広告単価(CPC)の競合負けが露呈する最悪の下落シナリオです。
【想定される市場のリアクション】投機筋による「投資対効果(ROI)の悪化」という判定が下り、株価マルチプルのディレーティングを伴う強烈な手仕舞い売り(ギャップダウン)の引き金。





.jpeg)

