We would suggest that right now Markets are underestimating the impact of April 2 US Reciprocal Tariffs – aka Liberation Day monikered by the President.There is consistent and constant chatter around what is being referred to as The Dirty 15. This is the 15 countries the president suggests has been taking advantage of the United States of America for too long. The original thinking was The Dirty 15 for those countries with the highest levels of tariffs or some form of taxation system against US goods. However, there is also growing evidence that actually The Dirty 15 are the 15 nations that have the largest trade relations with the US.That is an entirely different thought process because those 15 countries include players like Japan, South Korea, Germany, France, the UK, Canada, Mexico and of course, Australia. Therefore, the underestimation of the impact from reciprocal tariffs could be far-reaching and much more destabilising than currently pricing.From a trading perspective, the most interesting moves in the interim appear to be commodities. Because the scale and execution of US’s reciprocal tariffs will be a critical driver of commodity prices over the coming quarter and into 2025.Based on repeated signals from President Trump and his administration, reinforced by recent remarks from US Commerce Secretary Howard Lutnick. Lutnick has indicated that headline tariffs of 15-30% could be announced on April 2, with “baseline” reciprocal tariffs likely to fall in the 15-20% range—effectively broad-based tariffs.The risk here is huge: economic downturn, possibilities of hyperinflation, the escalation of further trade tensions, goods and services bottlenecks and the loss of globalisation.This immediately brings gold to the fore because, clearly risk environment of this scale would likely mean that instead of flowing to the US dollar which would normally be the case the trade of last resort is to the inert metal.The other factor that we need to look at here is the actual end goal of the president? The answer is clearly lower oil prices—potentially through domestic oil subsidies or tax cuts—to offset inflationary pressures from tariffs and to force lower interest rates.‘Balancing the Budget’Secretary Lutnick has specified that the tariffs are expected to generate $700 billion in revenue, which therefore implies an incremental 15-20% increase in weighted-average tariffs. We can’t write off the possibility that the initial announcement may set tariffs at even higher levels to allow room for negotiation, take the recently announced 25% tariffs on the auto industry. From an Australian perspective, White House aide Peter Navarro has confirmed that each trading partner will be assigned a single tariff rate. Navarro is a noted China hawk and links Australia’s trade with China as a major reason Australia should be heavily penalised.Trump has consistently advocated for tariffs since the 1980s, and his administration has signalled that reciprocal tariffs are the baseline, citing foreign VAT and GST regimes as justification. This suggests that at least a significant portion of these tariffs may be non-negotiable. Again, this highlights why markets may have underestimated just how big an impact ‘liberation day’ could have.Now, the administration acknowledges that tariffs may cause “a little disturbance” (irony much?) and that a “period of transition” may be needed. The broader strategy appears to involve deficit reduction, followed by redistributing tariff revenue through tax cuts for households earning under $150K, as reported by the likes of Reuters on March 13.The White House has also emphasised a focus on Main Street over Wall Street, which we have highlighted previously – Trump has made next to no mention of markets in his second term. Compared to his first, where it was basically a benchmark for him.All this suggests that some downside risk in financial markets may be tolerated to advance broader economic objectives.Caveat! - a policy reversal remains possible in 2H’25, particularly if tariffs are implemented at scale and prove highly disruptive and the US consumer seizes up. Which is likely considering the players most impacted by tariffs are end users.The possible trades:With all things remaining equal, there is a bullish outlook for gold over the next three months, alongside a bearish outlook on oil over the next three to six months.Gold continues to punch to new highs, and its upward trajectory has yet to be truly tested. Having now surpassed $3,000/oz, as a reaction to the economic impact of tariffs. Further upside is expected to drive prices to $3,200/oz over the next three months on the fallout from the April 2 tariffs to come.What is also critical here is that gold investment demand remains well above the critical 70% of mine supply threshold for the ninth consecutive quarter. Historically, when investment demand exceeds this level, prices tend to rise as jewellery consumption declines and scrap supply increases.On the flip side, Brent crude prices are forecasted to decline to $60-65 per barrel 2H’25 (-15-20%). The broader price range for 2025 is expected to shift down to $60-75 per barrel, compared to the $70-90 per barrel range seen over the past three years.Now there is a caveat here: the weak oil fundamentals for 2025 are now widely known, and the physical surplus has yet to materialise – this is the risk to the bearish outlook and never write off OPEC looking to cut supply to counter the price falls.
Key trends affecting assets
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Google Cloud backlog conversion: Google Cloud’s contracted backlog exceeded US$460 billion in the prior quarter, while revenue grew 63% year on year (YoY). The focus is on how quickly that backlog converts into recognised revenue.
Watch: Cloud revenue growth and backlog conversion -
Search and YouTube advertising resilience: The bulk of Alphabet’s revenue remains tied to advertising. More than 30% of customers’ Search spending now uses AI-enabled campaigns such as Performance Max.
Watch: Search cost per click (CPC), impression growth and AI campaign adoption -
Capex and margin trajectory: Alphabet’s higher infrastructure investment may place pressure on free cash flow as the company expands its AI capacity. Markets want evidence that this spending produces measurable revenue.
Monitor: Free cash flow yield and the capex-to-revenue ratio -
US Department of Justice antitrust proceedings: The DOJ has secured remedies addressing search distribution and distribution agreements. Management commentary on implementation and potential additional relief may influence market pricing parameters.
Watch: DOJ developments and management commentary on remedies
EPS above US$2.88 | Cloud conversion accelerates
Google Cloud revenue grows materially above consensus expectations. Search advertising demand holds firm despite competition from AI-native search products, and Waymo provides an additional positive datapoint on commercialisation.
Possible reaction: The result could support Alphabet shares and broader tech sentiment.EPS between US$2.87 and US$2.88 | Cloud grows and advertising remains steady
Operational metrics land broadly in line with consensus. Cloud revenue tracks expected paths but doesn't accelerate. Search remains near prior trends while capex guidance is reiterated.
Possible reaction: Trading may remain relatively subdued, with attention shifting to Microsoft’s result.EPS below US$2.87 | Capex overshoots and advertising softens
Capex comes in materially above prior guidance, pressing free cash flow without corresponding expansion in revenue outlooks. Search pricing shows competitive pressure from AI-native alternatives.
Possible reaction: Alphabet shares could come under pressure as markets reassess economic returns.





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